Case Studies
We've compiled a selection of case studies that showcase some of the exciting and challenging projects we've had the opportunity to work on. These projects required a combination of skill, patience, and adaptability to achieve the desired results. We hope that these examples give you a sense of the range of services we offer and the level of expertise we bring to each project.
MARTORANA FIGHETTO
Problem: Steve Martorana, a clothing line entrepreneur, faced the challenge of launching his new brand while capturing a rustic feel in his marketing campaign. He desired an aesthetic that combined the passion of a motorsport enthusiast with the allure of a playboy lifestyle.
Solution: We partnered with TV personality Bianca Gascoigne to develop a campaign that could effectively communicate the desired brand image. Collaborating closely with Steve and Bianca, we devised a strategy to create captivating content that showcased the persona of an individual who indulges in motorsports on the weekends and enjoys leisurely evenings with companions in Sicily.
Result: Through our collaboration, we successfully brought Steve's vision to life. The campaign we created effectively captured the essence of a motorsport enthusiast who embraces the playboy lifestyle. The content resonated with the target audience, conveying the desired brand image and establishing a strong connection between the clothing line and the desired customer base. The campaign's rustic feel, combined with its captivating storytelling, helped generate significant brand awareness and interest, setting the stage for the successful launch of Steve Martorana's clothing line.
AQF Sports
Problem: AQF Sports, a company specializing in sports and fitness accessories, had not fully tapped into the potential of social media platforms to promote their products. Despite being in the industry for many years, they were missing out on leveraging social media for brand visibility and recognition, resulting in untapped sales potential.
Solution: We stepped in to address AQF Sports' social media marketing challenge and collaborated with a private eco-gym and fitness models in London to develop a series of captivating images and short promotional videos. The aim was to showcase AQF's range of sports and fitness accessories in action, highlighting their quality and effectiveness in enhancing the workout experience.
Result: Our efforts yielded remarkable results for AQF Sports. By utilizing social media marketing strategies and creating engaging visual content, the brand's visibility and recognition received a significant boost. In 2019, AQF experienced a notable 46% increase in sales, clearly demonstrating the power of leveraging social media platforms effectively. The captivating images and videos resonated with the target audience, effectively conveying the value and benefits of AQF's products. This success further solidified the brand's position in the market and set the stage for continued growth and success in the industry.
The Riviera Run
Problem: The Riviera Run, an organizer of exclusive automotive events, approached us to capture the unforgettable experience of their six-day rally across stunning locations in Europe. They needed a selection of commercial-level images and a short video to serve as compelling marketing materials. The goal was to attract potential participants interested in joining future high-end automotive events.
Solution: To meet The Riviera Run's objectives, we planned the project by first mapping out the rally route and identifying the most picturesque locations that showcased the event's exclusivity and beauty. We carefully curated the types of shots we aimed to capture at each location and determined the appropriate gear required for each specific shot. Once the rally commenced, we actively captured the entire experience, producing a series of high-quality images and a short video that conveyed the rally's spirit and the luxurious lifestyle associated with participating in such an exclusive event. These visual assets were licensed for promotional use, enabling their deployment to attract future participants.
Result: Our collaboration with The Riviera Run yielded results the brand had not had before. Through meticulous planning and dedicated efforts in commercial-level photography and videography, we captured the essence and allure of the rally, which served as marketing assets for The Riviera Run brand.
Sienna North
Problem: Sienna North, a clothing start-up brand, approached us in 2016 with the aim of creating impactful, commercial-style images for their new line of garments. They targeted high-net-worth women as their audience, seeking to instill a sense of confidence and sophistication in these women through wearing Sienna North's clothing. The challenge was to effectively capture a "businesswoman" look that aligned with the desired aesthetic for the entire campaign.
Solution: To address Sienna North's objectives, we collaborated closely with their team, working in various locations around London. By understanding the brand's vision and target audience, we strategically planned the photo shoot to capture the essence of a sophisticated businesswoman. Our team utilized our expertise in styling, photography, and location scouting to create a visual narrative that showcased Sienna North's clothing line in a way that resonated with high-net-worth women. We worked diligently to ensure that each image conveyed the desired aesthetic, emphasizing confidence and sophistication through the choice of poses, settings, and wardrobe.
Result: The collaboration between Sienna North and Spectral Lens resulted in a successful campaign that effectively targeted the intended audience. The high-impact, commercial-style images we created captured the essence of a confident and sophisticated businesswoman, aligning perfectly with Sienna North's brand vision. The campaign resonated with high-net-worth women, helping to establish Sienna North as a go-to brand for clothing that exudes confidence and sophistication. By showcasing the garments in the context of a business setting, we effectively communicated the desired message and contributed to the overall success of Sienna North's marketing efforts.
What our clients have said about our work
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"The team worked very closely with the brief to achieve the kind of vibe I needed for the style of products. At the end of the day, it’s the feeling one gets when you wear Martorana Fighetto products that matters most."
Steve Martorana (Founder of Martorana Fighetto)
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“With the calibre of cars we work with daily, nothing but the highest quality of content is needed for our social media. Cinematic YouTube videos & commercial-level images are the perfect combination to showcase what NVN London does best, and that’s exactly what we got from Spectral Lens.”
K Blair (MD of NVN Motorworks London)
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“Our overall online sales grew by around 46% in 2019 thanks to the content the team at Spectral Lens created, it gave AQF a more premium feel just with a change of high-quality images & more social media presence.”
F Tufail (Founder of AQF Sports)