Case Studies
We've compiled a selection of case studies that showcase some of the exciting and challenging projects we've had the opportunity to work on. These projects required a combination of skill, patience, and adaptability to achieve the desired results. We hope that these examples give you a sense of the range of services we offer and the level of expertise we bring to each project.
Bambai Meri Jaan - Amazon Prime Series
Problem: Amazon Prime required high-quality, fast-turnaround social media video content to support the London season premiere of Bambai Meri Jaan at Vue Cinema, Leicester Square. The event brought together key cast members, including Avinash Tiwary, Kritika Kamra, and Kay Kay Menon, alongside director Shujaat Saudagar, for a live, high-profile screening with strict access limitations and tightly managed schedules. With no opportunity for traditional press photography or controlled setups, the challenge was to capture the scale, atmosphere, and cultural significance of the premiere entirely through video while operating seamlessly within a large production environment.
Solution: We were commissioned to document the premiere through cinematic, story-driven video content designed specifically for social media platforms. Working discreetly alongside the main production crew, we focused on capturing authentic moments of arrival, interaction, and audience engagement, translating the presence of the cast and director into dynamic, premium short-form visuals. The approach prioritised realism and energy over staging, ensuring the content felt editorial and cinematic while remaining true to the live nature of the event.
Result: The final deliverables were a series of quick, high-impact social media videos that successfully conveyed the prestige and excitement of the London premiere of Bambai Meri Jaan. The content provided Amazon Prime and associated marketing agencies with plenty of launch assets that reinforced the show’s international presence and highlighted the participation of its lead cast and director, all while maintaining a cinematic tone aligned with the platform’s global brand. The project demonstrates Spectral Lens’ ability to capture major cultural moments through video in complex, fast-moving environments where traditional production methods are not possible.
La Marzocco Espresso Machines
Problem: La Marzocco, the iconic speciality coffee brand, was collaborating with NVN Motorworks London to showcase their Linea Mini espresso machine at a client-focused launch event. NVN’s unique Timothy Oulton lounge provided a visually striking setting within their workshop, combining industrial precision with warm, luxurious interiors. However, due to the nature of the event, no professional images were captured, and the dynamic environment presented significant photographic challenges, including highly reflective surfaces, complex lighting, and a busy workshop backdrop. For La Marzocco’s marketing and case study purposes, high-quality editorial images were essential to communicate the premium quality of the Linea Mini in an aspirational lifestyle context. The absence of clean photography from the original activation created a challenge: how could the campaign be represented authentically while preserving the real-world brand story and visual standards?
Solution: To overcome these constraints, we developed a solution to recreate the campaign in a controlled yet realistic environment, inspired by the original NVN lounge aesthetic. The Linea Mini, paired with a Lyx D by Mazzer grinder and La Marzocco branded cup holder with signature cups, was staged in a dark, moody private automotive members’ lounge designed to echo the warmth and tactile luxury of Timothy Oulton interiors. Subtle automotive references, motorsport photography, vintage helmets, and curated books reinforced the crossover between high-performance craftsmanship and speciality coffee, while keeping the espresso machine as the hero. Lifestyle elements were introduced with a professionally dressed individual interacting with the machine, capturing authentic motion such as espresso extraction, milk texturing, and dosing from the grinder. Professional lighting was applied virtually to emphasise the metallic surfaces of the machine, its textures, and the rising steam, creating editorial-quality, photorealistic visuals. Close-up action shots highlighted craftsmanship and detail, while wider compositions preserved the sense of space and environment. This approach allowed the campaign to maintain authenticity, product focus, and editorial integrity without relying on the original workshop, which was impractical for professional photography.
Result: The recreated campaign successfully produced a full suite of high-end editorial images, capturing the La Marzocco Linea Mini in a lifestyle context that communicated premium craftsmanship, luxury, and attention to detail. The combination of close-up product shots and wider lifestyle imagery enabled the brand to showcase both the machine’s technical excellence and its aspirational placement in an automotive-luxury environment. These visuals are now fully integrated into La Marzocco’s case study materials and marketing collateral, providing content that is campaign-ready, consistent with the brand’s identity, and aligned with industry editorial standards. The recreated environment not only resolved the original photographic limitations but also elevated the narrative, demonstrating how La Marzocco products inhabit luxury, high-performance contexts.
The Riviera Run - European Supercar Rally
Problem: The Riviera Run, an organizer of exclusive automotive events, approached us to capture the unforgettable experience of their six-day rally across stunning locations in Europe. They needed a selection of commercial-level images and a short video to serve as compelling marketing materials. The goal was to attract potential participants interested in joining future high-end automotive events.
Solution: To meet The Riviera Run's objectives, we planned the project by first mapping out the rally route and identifying the most picturesque locations that showcased the event's exclusivity and beauty. We carefully curated the types of shots we aimed to capture at each location and determined the appropriate gear required for each specific shot. Once the rally commenced, we actively captured the entire experience, producing a series of high-quality images and a short video that conveyed the rally's spirit and the luxurious lifestyle associated with participating in such an exclusive event. These visual assets were licensed for promotional use, enabling their deployment to attract future participants.
Result: Our collaboration with The Riviera Run yielded results the brand had not had before. Through meticulous planning and dedicated efforts in commercial-level photography and videography, we captured the essence and allure of the rally, which served as marketing assets for The Riviera Run brand.
Martorana Fighetto - Clothing Brand Launch
Problem: Steve Martorana, a clothing line entrepreneur, faced the challenge of launching his new brand while capturing a rustic feel in his marketing campaign. He desired an aesthetic that combined the passion of a motorsport enthusiast with the allure of a playboy lifestyle.
Solution: We partnered with TV personality Bianca Gascoigne to develop a campaign that could effectively communicate the desired brand image. Collaborating closely with Steve and Bianca, we devised a strategy to create captivating content that showcased the persona of an individual who indulges in motorsports on the weekends and enjoys leisurely evenings with companions in Sicily.
Result: Through our collaboration, we successfully brought Steve's vision to life. The campaign we created effectively captured the essence of a motorsport enthusiast who embraces the playboy lifestyle. The content resonated with the target audience, conveying the desired brand image and establishing a strong connection between the clothing line and the desired customer base. The campaign's rustic feel, combined with its captivating storytelling, helped generate brand interest, setting the stage for the launch of Steve’s clothing line.
AQF Sports - Gym Wear & Accesories
Problem: AQF Sports, a company specializing in sports and fitness accessories, had not fully tapped into the potential of social media platforms to promote their products. Despite being in the industry for many years, they were missing out on leveraging social media for brand visibility and recognition, resulting in untapped sales potential.
Solution: We stepped in to address AQF Sports' social media marketing challenge and collaborated with a private eco-gym and fitness models in London to develop a series of captivating images and short promotional videos. The aim was to showcase AQF's range of sports and fitness accessories in action, highlighting their quality and effectiveness in enhancing the workout experience.
Result: Our efforts yielded remarkable results for AQF Sports. By utilizing social media marketing strategies and creating engaging visual content, the brand's visibility and recognition received a significant boost. In 2019, AQF experienced a notable 46% increase in sales, clearly demonstrating the power of leveraging social media platforms effectively. The captivating images and videos resonated with the target audience, effectively conveying the value and benefits of AQF's products. This success further solidified the brand's position in the market and set the stage for continued growth and success in the industry.
Queenmark - Luxury Shawls
Problem: Queenmark, a luxury fashion brand specialising in premium Egyptian cotton and cashmere shawls, wanted to elevate their visual identity with high-end, commercial editorial images. Their goal was to showcase the elegance, craftsmanship, and tactile quality of their shawls in a way that resonated with a discerning luxury audience. The brand’s existing imagery fell short of the cinematic, magazine-quality standard required for a modern editorial campaign, and they needed a creative partner capable of delivering on that vision.
Solution: We approached the challenge with a bespoke creative campaign, curating every aspect of the shoot to align with Queenmark’s luxury positioning. A professional model was chosen to embody the quiet elegance of the brand, styled in understated tones to ensure the shawls remained the focal point. The shoot took place in a 2013 Rolls-Royce Ghost, using professional lighting to create soft, cinematic illumination across the model and fabric. Multiple compositions were captured, from intimate interior portraits to fashion-forward editorial angles, each carefully designed to emphasise the texture, drape, and premium quality of the shawls. Every detail, from pose direction to lighting, was meticulously crafted to produce imagery that seamlessly balanced product focus with editorial sophistication.
Result: The campaign delivered a collection of modern, high-end editorial images that fully realised Queenmark’s vision. The shawls were presented as tactile, luxurious, and aspirational, while the overall aesthetic positioned the brand firmly within the contemporary luxury market. The imagery is now suitable for campaign launches, lookbooks, print editorials, website hero banners, and social media, providing Queensmark with a complete visual transformation that elevates their brand presence and sets a new benchmark for future campaigns.
Sienna North - Brand Launch
Problem: Sienna North, a clothing start-up brand, approached us in 2016 with the aim of creating impactful, commercial-style images for their new line of garments. They targeted high-net-worth women as their audience, seeking to instil a sense of confidence and sophistication in these women through wearing Sienna North's clothing. The challenge was to effectively capture a "businesswoman" look that aligned with the desired aesthetic for the entire campaign.
Solution: To address Sienna North's objectives, we collaborated closely with their team, working in various locations around London. By understanding the brand's vision and target audience, we strategically planned the photoshoot to capture the essence of a sophisticated businesswoman. Our team utilised our expertise in styling, photography, and location scouting to create a visual narrative that showcased Sienna North's clothing line in a way that resonated with high-net-worth women. We worked diligently to ensure that each image conveyed the desired aesthetic, emphasising confidence and sophistication through the choice of poses, settings, and wardrobe.
Result: The collaboration between Sienna North and Spectral Lens resulted in a successful campaign that effectively targeted the intended audience. The high-impact, commercial-style images we created captured the essence of a confident and sophisticated businesswoman, aligning perfectly with Sienna North's brand vision. The campaign resonated with high-net-worth women, helping to establish Sienna North as a go-to brand for clothing that exudes confidence and sophistication. By showcasing the garments in the context of a business setting, we effectively communicated the desired message and contributed to the overall success of Sienna North's marketing efforts.